Here is our newest keynote presentation - how to become a resource of choice using the power of personal branding.

Personal branding is becoming increasingly forceful and relevant in the 21st Century. The popularity of social networking sites such as Twitter and Facebook and the speed at which information is now passed on is truly staggering.

This brand new presentation puts you in the driving seat. It takes ideas from traditional product and corporate branding and fuses them with modern day technology to produce a concept that is highly beneficial to anyone wanting to differentiate themselves from their competitors. The idea is to develop the personality behind the Brand.

So what are the benefits of personal branding? The most important one is that it enables you to influence the impression that people have of you, while at the same time building your reputation.

This could be on – line or using traditional methods such as business networking. The principles are the same. To establish a ‘mind picture' that describes who you are and what you (and your Business) stands for.

Marketing is all about being different and image is everything. In consumer branding, products are selected for many reasons. The number one being its familiarity. It’s known. It’s trusted. It’s recommended.

This presentation encourages us to apply those same principles to your own personal branding - focussing on your values, you beliefs, your attitude. And then exploiting it through all the available channels frequented by the people you are wishing to influence.

As more people hear about you – and your principles – the more your reputation spreads. And as more people hear about what you do and how you do it, the more people that search you out as their ‘resource of choice’




1. If you were a product – what would it be

2. An introduction to the marketing concept

3. What is that makes you different

4. How to develop a ‘fan club’

5. The four key characteristics of a brand

6. How to act local but think global – the 8 rules for choosing an ‘internet brand’

7. The 10 key steps for developing your own personal branding plan

Everyone attending receives a specially produced resource manual containing the 10 key steps to producing a personal branding plan